MARKETING MANAGER

Location: Cape Town, Western Cape, South Africa
Closing Date: 27 July 2025
Commencement: 1 September 2025 (or as soon as possible)

The International School of Cape Town (ISCT) is seeking a dynamic and strategic Marketing Manager to lead, plan, and implement all aspects of the school’s marketing and communications. This hands-on role combines strategic oversight with daily execution and is responsible for managing internal and external marketing and brand strategies, developing compelling content, and upholding the school’s brand.

Key Responsibilities:

Marketing Strategy & Planning

Develop and implement an annual marketing and communications plan aligned with the school’s strategic priorities.
Promote the school’s unique offerings, achievements, and values to current families, prospective families, and the broader community.
Identify marketing opportunities based on enrolment trends, feedback, and digital engagement analytics.

Brand Management & Design

Ensure consistent use of the school’s brand, logo, colours, fonts, and tone of voice across all platforms and materials.
Create and manage visual and written content for print and digital media (e.g., brochures, signage, newsletters).
Work with external designers or suppliers when specialised design or print work is needed.

Digital & Social Media Management

Manage the school’s website, keeping content updated, user-friendly, and aligned with SEO best practices.
Oversee the school’s social media channels (e.g., Facebook, Instagram), including content planning, design, posting, and engagement.
Monitor online presence and reputation, responding appropriately to comments, reviews, or public queries.

Content Creation & Storytelling

Capture and share stories reflecting school culture, academic achievement, community events, and learner success.
Photograph and document school events, maintaining a well-organised photo and video archive.
Draft copy for newsletters, social media captions, marketing materials, and press releases.

Event Promotion & Support

Coordinate marketing aspects of key school events (e.g., Open Days, performances, fundraisers).
Prepare signage, invitations, and promotional materials to support attendance and engagement.

Stakeholder Communication

Support communication with current families via newsletters, WhatsApp broadcasts, and the parent portal.
Liaise with academic staff, admissions, and leadership to stay informed of upcoming activities and communication needs.
Build and maintain relationships with suppliers, media, and community partners where needed.

Preferred Attributes:

Strategic thinker with the ability to independently execute day-to-day tasks.
Excellent communication, writing, and proofreading skills.
Creative eye for layout, visuals, and presentation.
Skilled in social media and digital content tools (e.g., Canva, Mailchimp, Meta Business Suite).
Ability to balance multiple deadlines with flexibility and initiative.
Friendly, professional, and approachable manner reflecting the ethos of a school environment.
Strong understanding of how to communicate with both prospective and current parents.

Qualifications & Experience:

Diploma or degree in Marketing, Communications, Graphic Design, or a related field.
5+ years of experience in a marketing, communications, or school-facing role.
Experience in an independent school or education context is advantageous.
Proficient in MS Office, Google Workspace, and basic graphic/design platforms.

Working Conditions:

Full-time position during school terms; some flexibility required for evening/weekend events.
May be asked to attend Open Days or key school events outside of standard hours.
Expected to take photographs and attend school functions regularly.

Application Process:

Interested candidates must complete the online Google form to apply for the position.
The closing date for applications is Sunday, 27th July 2025.

Child Protection & Safe Recruitment Practice:

ISCT is fully committed to safeguarding the welfare and rights of children and young people. As part of our recruitment process, all prospective staff will be required to provide the following:

Criminal record clearance (no less than 6 months old)
Sexual Offender’s Register clearance
Child Protection Register clearance
Proof of identification (ID or passport)
Proof of current address
Certified copies of qualifications
Employment checks, including references from current or recent supervisors (non-relatives)
South African Revenue Services (SARS) personal tax number (for South African citizens)
For non-South African citizens, a valid work visa for employment at ISCT

No appointment will be made until the above requirements have been met. ISCT reserves the right not to fill the post. If you do not hear from the school within 15 working days of the closing date, please consider your application unsuccessful.

Inclusion & Diversity:

ISCT is an equal opportunities employer and values diversity. We are committed to promoting an inclusive and diverse workplace. All applications will be considered.